Buffett, Brazil's 3G team up for $23 billion Heinz buyout


(Reuters) - Warren Buffett and Brazilian financier Jorge Paulo Lemann are teaming up to buy ketchup maker H.J. Heinz Co for $23.2 billion, in what could be the first step of a wave of mergers for the food and beverage industry.


Analysts and people close to the deal said Heinz could be a good starting point to consolidate similar staple food companies, particularly given the larger ambitions of Lemann's private equity firm 3G Capital.


Including debt assumption, Heinz valued the transaction, which it called the largest in its industry's history, at $28 billion. Buffett's Berkshire Hathaway and 3G will pay $72.50 per share, a 19 percent premium to the stock's previous all-time high.


Heinz shares initially rose slightly above the offer price, although Buffett cautioned he had no intention of raising his bid and the stock fell back below that mark by midday. The stock has been on a tear, almost doubling over the last four years, though analysts said the price seemed fair.


They also said the deal could be the first step in a broader wave of mergers for the food and beverage industry.


"Maybe for the consumer staples group in general this may start some talk about consolidation. Even corporate entities are flush with cash, interest rates are low, it would seemingly make sense," Edward Jones analyst Jack Russo said.


Companies like General Mills and Campbell Soup - itself long seen as a potential Heinz merge partner - rose on the news.


Any acquisition could help Heinz further diversify and broaden its international profile. It already dominates the ketchup business, with a nearly 26 percent share of the global market and a 59 percent share domestically, according to Euromonitor International.


The company actually generates the largest portion of its sales in Europe, though its traditional North American consumer products business is the most profitable.


But its real growth engine has been the Asia/Pacific region, where sales increased nearly 11 percent in the last fiscal year, in part on demand for sauces and infant foods in China.


BUFFETT HUNTING GROWTH


The surprise purchase satisfies, at least in part, Buffett's hunt for growth through acquisition. He was frustrated in 2012 by the collapse of at least two unnamed deals in excess of $20 billion and said he might have to do a $30 billion deal this year to help fuel Berkshire's growth engine.


In a regulatory filing late on Thursday, Berkshire said it was providing $12.12 billion in equity, including common stock, warrants and preferred shares with a liquidation preference of $8 billion and a 9 percent dividend.


Barclays Capital's Jay Gelb the deal's valuation appeared high at 19 times Heinz's expected 2014 earnings per share, but that it would enhance Berkshire's consumer portfolio.


Berkshire Hathaway already has a variety of food assets, including Dairy Queen ice cream chain, chocolatier See's Candies and food distributor McLane. Buffett, famed for a love of cheeseburgers, joked he was well acquainted with Heinz's products already and that this was "my kind of deal."


It does represent an unusual teaming of Berkshire with private equity, though; historically, Buffett's purchases have been outright his own. He and 3G founder Jorge Paulo Lemann have known each other for years, and Buffett said Lemann approached him with the Heinz idea in December.


One Berkshire investor said he had mixed feelings about the deal because of the limited growth prospects domestically.


"We're a little hesitant on the staple companies because they don't have any leverage in the United States," said Bill Smead, chief investment officer of Smead Capital Management in Seattle. But at the same time, he said, Buffett was likely willing to accept a bond-like steady return even if it was not necessarily a "home run."


A second investor, Michael Yoshikami of Destination Wealth Management in Walnut Creek, California, said he liked the purchase because it provided cash flow for other deals.


"This is a better use of cash than current money market instruments," said Yoshikami, the firm's CEO and chairman of its investment committee.


3G EXPANDS


For 3G, a little-known firm with Brazilian roots, the purchase is something of a natural complement to its investment in fast-food chain Burger King, which it acquired in late 2010 and in which it still holds a major stake.


Historically, 3G was more of an investor than an acquirer. Its biggest shareholdings include Delphi Automotive, Newell Rubbermaid and Anadarko Petroleum.


Lemann, a globe-trotting financier with Swiss roots, made his money in banking and gained notoriety for helping to pull together the deals that ultimately formed the beer brewing giant AB InBev. Forbes ranks him as the world's 69th-richest billionaire, with a fortune of $12 billion.


3G's Alex Behring runs the fund out of New York. He appeared at a Pittsburgh news conference on Thursday with Heinz management to discuss the deal - and to reassure anxious local crowds that the company will remain based there and will continue to support local philanthropy.


But at the same time, Behring said it was too soon to talk about cost cuts at the company. Unlike Berkshire, which is a hands-off operator, 3G is known for aggressively controlling costs at its operations.


PITTSBURGH ROOTS


Also to be determined is whether CEO Bill Johnson would stay on. Only the fifth chairman in the company's history, Johnson is widely credited with Heinz's recent strong growth.


"I am way too young to retire," he told the news conference, adding that discussions had not yet started with 3G over the details of Heinz's future management.


The company, known for its iconic ketchup bottles, Heinz 57 sauces as well as other brands including Ore-Ida frozen potatoes, has increased net sales for the last eight fiscal years in a row.


Heinz said the transaction would be financed with cash from Berkshire and 3G, debt rollover and debt financing from J.P. Morgan and Wells Fargo. Buffett told CNBC that Berkshire and 3G would be equal equity partners.


That would imply roughly $6 billion to $7 billion of new debt needs to be raised.


Heinz shares soared 19.9 percent, or $12.02, to $72.50 on the New York Stock Exchange.


A week ago the stock hit a long-term high of $61 a share - near records it set in 1998 - having risen almost 5 percent this year and nearly 12 percent since the beginning of 2012.


The Heinz Endowments, a pillar in Pennsylvania philanthropy, said the sale of the company would have virtually no impact on their work. Heinz shares represent just over 1 percent of the endowment's $1.4 billion in holdings.


The deal is also a potential boon for new U.S. Secretary of State John Kerry, whose wife, Teresa, is the widow of H.J. Heinz Co heir John Heinz. Kerry's most recent financial disclosures from his time in the U.S. Senate show a position in Heinz shares of more than $1 million, although the precise size is unclear.


Centerview Partners and BofA Merrill Lynch were financial advisers to Heinz, with Davis Polk & Wardwell LLP the legal adviser. Moelis & Company was financial adviser to the transaction committee of Heinz's board and Wachtell, Lipton, Rosen & Katz served as its legal adviser.


Lazard served as lead financial adviser. J.P. Morgan and Wells Fargo also served as financial advisers to the investment consortium. Kirkland & Ellis LLP was legal adviser to 3G Capital, and Munger, Tolles & Olson LLP was legal adviser to Berkshire Hathaway.


(Additional reporting by Olivia Oran and IFR's Stephen Carter in New York and Drew Singer in Pittsburgh; Editing by Maureen Bavdek and Leslie Gevirtz)



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Britain Says Equine Drug May Have Entered Food Chain





LONDON — A crisis over horse meat in European food products deepened Thursday when British officials said tests showed that a powerful equine drug, potentially harmful to human health, may have entered the food chain in small quantities.




Until now, the crisis had been seen primarily as an issue of fraud after products containing horse meat were labeled beef, with politicians insisting that, even if millions of products sold as beef contained up to 100 percent horse meat, food safety was not at issue.


But on Thursday came the first admission that a banned substance, phenylbutazone – known as bute – could have entered the food chain in horse meat.


The British Food Standards Agency said that it had checked the carcasses of 206 horses slaughtered in Britain between January 30 and February 7. “Of these, eight tested positive for the drug,” it said in a statement.


Because there is little demand for horse meat in Britain, the carcasses are thought to have been exported to France where they were likely to have been used by the meat industry. The British and French authorities were trying to trace the meat but as yet have not identified any products directly affected.


The scandal has already plunged the British food industry into crisis with millions of products being withdrawn from supermarket freezer counters, initially in Britain and Ireland. But other countries, including Sweden and Germany, have been affected too.


Officials in Britain tried to reassure the public.  "Horse meat containing phenylbutazone presents a very low risk to human health,” Britain’s chief medical officer, Dame Sally Davies, said in a statement Thursday.


"Phenylbutazone, known as bute, is a commonly used medicine in horses. It is also prescribed to some patients who are suffering from a severe form of arthritis. At the levels of bute that have been found, a person would have to eat 500- 600 100 one hundred percent horse meat burgers a day to get close to consuming a human’s daily dose,” she said.


“And it passes through the system fairly quickly, so it is unlikely to build up in our bodies,” she added.


"In patients who have been taking phenylbutazone as a medicine there can be serious side effects but these are rare. It is extremely unlikely that anyone who has eaten horse meat containing bute will experience one of these side effects."


The widening scandal began when beef products on sale in several European Union countries were found to contain horse meat. Suppliers have said that the questionable meat originated at processing plants in Romania.


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Kim Kardashian & Kanye West Involved in Security Breach at JFK















02/14/2013 at 08:00 AM EST







Kim Kardashian and Kayne West


Splash News Online


Sorry, Kim Kardashian and Kanye West. You'll have to endure the normal hassles of air travel, too.

The couple, returning from Brazil, were involved in a security breach at New York's John F. Kennedy International Airport on Tuesday morning, when a TSA employee allowed them to skip a security checkpoint while transferring flights.

"An airline employee escorted the two travelers through a non-public area in order to provide expedited access to their domestic flight," a TSA spokesman said, according to New York's Daily News.

The spokesman said the employee was to blame – not Kardashian, 32, and West, 35.

The couple, who are expecting a baby, had returned from Carnival in Brazil and were transferring to a flight to Los Angeles. They made the connection but were forced to disembark and be screened privately, delaying the flight for an hour.

TMZ.com first reported the incident.

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Morning-after pill use up to 1 in 9 younger women


NEW YORK (AP) — About 1 in 9 younger women have used the morning-after pill after sex, according to the first government report to focus on emergency contraception since its approval 15 years ago.


The results come from a survey of females ages 15 to 44. Eleven percent of those who'd had sex reported using a morning-after pill. That's up from 4 percent in 2002, only a few years after the pills went on the market and adults still needed a prescription.


The increased popularity is probably because it is easier to get now and because of media coverage of controversial efforts to lift the age limit for over-the-counter sales, experts said. A prescription is still required for those younger than 17 so it is still sold from behind pharmacy counters.


In the study, half the women who used the pills said they did it because they'd had unprotected sex. Most of the rest cited a broken condom or worries that the birth control method they used had failed.


White women and more educated women use it the most, the research showed. That's not surprising, said James Trussell, a Princeton University researcher who's studied the subject.


"I don't think you can go to college in the United States and not know about emergency contraception," said Trussell, who has promoted its use and started a hot line.


One Pennsylvania college even has a vending machine dispensing the pills.


The morning-after pill is basically a high-dose version of birth control pills. It prevents ovulation and needs to be taken within a few days after sex. The morning-after pill is different from the so-called abortion pill, which is designed to terminate a pregnancy.


At least five versions of the morning-after pills are sold in the United States. They cost around $35 to $60 a dose at a pharmacy, depending on the brand.


Since it is sold over-the-counter, insurers generally only pay for it with a doctor's prescription. The new Affordable Care Act promises to cover morning-after pills, meaning no co-pays, but again only with a prescription.


The results of the study were released Thursday by the Centers for Disease Control and Prevention. It's based on in-person interviews of more than 12,000 women in 2006 through 2010. It was the agency's first in-depth report on that issue, said Kimberly Daniels, the study's lead author.


The study also found:


—Among different age groups, women in their early 20s were more likely to have taken a morning-after pill. About 1 in 4 did.


—About 1 in 5 never-married women had taken a morning-after pill, compared to just 1 in 20 married women.


—Of the women who used the pill, 59 percent said they had done it only once, 24 percent said twice, and 17 percent said three or more times.


A woman who uses emergency contraception multiple times "needs to be thinking about a more regular form" of birth control, noted Lawrence Finer, director of domestic research for the Guttmacher Institute, a nonprofit group that does research on reproductive health.


Also on Thursday, the CDC released a report on overall contraception use. Among its many findings, 99 percent of women who've had sex used some sort of birth control. That includes 82 percent who used birth control pills and 93 percent whose partner had used a condom.


___


Online:


CDC report: http://www.cdc.gov/nchs/


Emergency contraception info: http://ec.princeton.edu/index.html


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Stock futures dip on Europe, Japan growth data; Cisco weighs


NEW YORK (Reuters) - Stock futures fell on Thursday in the wake of weaker-than-expected growth data from Europe and Japan and a disappointing outlook from technology bellwether Cisco Systems .


Though weakness in Europe has persisted over recent quarters, underwhelming economic growth data from the region and from Japan, which could impact global growth and U.S. corporate profits, may spur profit-taking in U.S. equities.


The French and German economies shrank more than expected in the fourth quarter of 2012, and a 0.6 percent contraction in the euro zone was the steepest for the bloc since the first quarter of 2009.


Japan's GDP shrank 0.1 percent in the fourth quarter, crushing expectations of a modest return to growth and adding weight to the new government's push for radical policy steps to revive growth.


The S&P 500 is up 6.6 percent so far this year, though a dearth of fresh incentives has kept trading thin over the past few sessions.


"We've had a real absence of news in the marketplace and any bit of information that suggests the recovery is not underway is probably being given more significance that it might have," said Rick Meckler, president of investment firm LibertyView Capital Management in Jersey City, New Jersey.


He said that following a mild climb on the S&P 500, traders were "cashing in a little bit."


Shrinking European economies translated to a 5-percent drop in revenue from the region for Cisco Systems, which reported its results Wednesday. The company's shares fell 1.6 percent in premarket trading.


S&P 500 futures fell 4 points and were below fair value, a formula that evaluates pricing by taking into account interest rates, dividends and time to expiration on the contract. Dow Jones industrial average futures fell 62 points, and Nasdaq 100 futures lost 11 points.


H.J. Heinz Co shares jumped 20 percent in premarket trading after it said that Warren Buffett's Berkshire Hathaway and 3G Capital will buy the company for $72.50 a share, or $28 billion including debt.


American Airlines and US Airways Group said they plan to merge in a deal that will form the world's biggest air carrier, with an equity valuation of about $11 billion. US Airways shares rose 1.3 percent in premarket trading.


Nvidia shares fell 1.5 percent in premarket trading after the chip maker's revenue outlook missed expectations on Wednesday, pointing to a slowing PC industry and slower production of tablets using its chips.


On the other hand, shares of the world's largest chip gear maker Applied Materials rose Wednesday after the closing bell following a better-than-expected earnings report and outlook.


Best Buy shares fell 2.8 percent in premarket trading; sources said on Wednesday the electronics retailer's founder may scrap a buyout bid and instead line up investors to take a minority position.


(Editing by Bernadette Baum)



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IHT Rendezvous: Mario Draghi Takes the E.C.B.'s Message to Spain

MADRID—The European Central Bank and its president, Mario Draghi, want to ensure that their voices get heard beyond the financial district of Frankfurt.

But their efforts to travel around Europe and spread their message more directly to its citizens have ended up backfiring, at least when it comes to visiting Spain, one of the countries at the center of the Continent’s debt crisis.

Last May, the E.C.B. held one of its regular meetings in Barcelona, under the kind of police surveillance worthy of a city at war and in a convention center on the outskirts of the city, in order to shield Mr. Draghi and his fellow central bankers from anti-austerity street protests. About 7,500 police officers were deployed around Barcelona, with helicopters hovering above, while only a few hundred students gathered in the city center to protest spending cuts by the Spanish government in areas like health and education.

On Tuesday, Mr. Draghi was again in Spain, this time in Madrid to address lawmakers in Congress. The security was less fearsome, but the meeting was held behind closed doors, and Parliament did not provide the usual transcript of such an official session. As a result, regardless of what was said inside, Mr. Draghi’s visit ended up generating more controversy because of its format than its content.

Afterward, Spain’s opposition lawmakers lambasted the president of the Parliament, Jesús Posada, for using frequency-scrambling technology to block any cellphone transmissions within the chamber during Mr. Draghi’s session, to thwart the plans of some parliamentarians who had promised to send Twitter messages and upload videos to keep people informed about what Mr. Draghi was saying.

Valeriano Gómez, the spokesman on the economy for lawmakers from the main opposition group, the Socialist Party, said the restrictions surrounding Mr. Draghi’s appearance had done “no favor to the E.C.B., nor to the prestige of our chamber.” Other leftist lawmakers denounced the format of the event as a violation of parliamentary rules and an insult to democracy.

Mr. Draghi, meanwhile, later spoke to reporters to detail his views on the Spanish economy, while the E.C.B. also published the text of Mr. Draghi’s opening speech to Spanish lawmakers.

Asked about the lack of transparency, Mr. Draghi insisted that that he had not set the rules and would have had no problem speaking more openly before lawmakers if the Spanish Parliament had wanted. Given that videos of his session were eventually released by some frustrated lawmakers, Mr. Draghi concluded that, “I don’t believe anybody missed out on anything.”

Except perhaps Mr. Posada, the Parliament president, who may have hoped to see Mr. Draghi showing a bit more solidarity and helping to justify his communications strategy.

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One Direction, Taylor Swift Among Kids' Choice Awards Nominees









02/13/2013 at 08:50 AM EST







One Direction, (from left) Liam Payne, Louis Tomlinson, Zayn Malik, Niall Horan and Harry Styles


Jon Furniss/AP


Time to get slimed!

Wednesday brought the nominations for Nickelodeon's Kids' Choice Awards, set to air March 23 with Josh Duhamel as host.

For favorite musical group, nominees include Big Time Rush, Bon Jovi, Maroon 5 and One Direction. Favorite Song nominees include: "Call Me Maybe" by Carly Rae Jepsen, "Gagnan Style" by PSY, "We Are Never Ever Getting Back Together" by Taylor Swift, and "What Makes You Beautiful" by One Direction.

"We are delighted with our nominations for the Kids' Choice Awards," One Direction's Harry Styles said in a statement to PEOPLE. "It was amazing to perform 'What Makes You Beautiful' at last year’s show. Thank you as always to our incredible fans and supporters!"

Voting opens in 22 categories on nick.com on Thursday, allowing for a little Valentine's Day love for your favorite TV actors, musicians, sports and film stars. New categories added this year include favorite app and favorite villain.

Voters may also mark their ballots on Facebook using embeddable wall posts and on Twitter with custom hashtags.

This year mark's Nickelodeon's 26th annual awards. The show will be broadcast live from the University of Southern California's Galen Center on March 23, starting at 8 p.m. ET, on Nickelodeon, of course.

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SARS-linked virus may have spread between people


LONDON (AP) — British officials say a mysterious virus related to SARS may have spread between humans, as they confirmed the 11th case worldwide of the new coronavirus in a patient who they say probably caught it from a family member.


The new virus was first identified last year in the Middle East and the 10 people who have previously been infected had all traveled to Qatar, Saudi Arabia, Jordan or Pakistan.


According to Britain's Health Protection Agency, the latest patient is a U.K. resident with no recent travel to any of those countries but who had close personal contact with an earlier case. The patient may also have been at greater risk of infection due to an underlying medical condition and is currently in intensive care at a Birmingham hospital.


"Although this case provides strong evidence for person to person transmission, the risk of infection in most circumstances is still considered to be very low," John Watson, head of the respiratory diseases department at the Health Protection Agency, said in a statement. "If (the) novel coronavirus were more infectious, we would have expected to have seen a larger number of cases."


Six hospital staffers where the patient is being treated are being monitored for infection but none have so far showed any symptoms of the illness. The patient did not come into contact with any other hospital patients and is currently being kept in isolation.


The new coronavirus is part of a family of viruses that cause ailments including the common cold and SARS. In 2003, a global outbreak of SARS killed about 800 people worldwide.


Officials at the World Health Organization said the new virus has probably already spread between humans in some instances. In Saudi Arabia last year, four members of the same family fell ill and two died. And in a cluster of about a dozen people in Jordan, the virus may have spread at a hospital's intensive care unit.


"We know that in some of those cases there was close physical contact between family members caring for one another, so we can't rule out human-to-human transmission," said Gregory Hartl, a WHO spokesman.


He said there were still big gaps in the understanding of the novel coronavirus, which can cause acute pneumonia and kidney failure. Of the 11 cases to date, five people have died.


Health experts still aren't sure how humans are being infected. The new coronavirus is most closely related to a bat virus and scientists are considering whether bats or other animals like goats or camels are a possible source of infection.


Michael Osterholm, an infectious diseases expert at the University of Minnesota, warned the virus could be adapting into a more transmissible form. "At any moment the fire hydrant of human-to-human transmission cases could open," he said. "This is definitely a 'stay tuned' moment." He noted that before SARS sparked a worldwide epidemic, there were a handful of human-to-human cases, until something happened, like a virus mutation, which triggered an explosion of cases.


WHO says the virus is probably more widespread than just the Middle East and has advised countries to test any people with unexplained pneumonia.


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Stock futures point to modest gains at open


NEW YORK (Reuters) - Stock index futures pointed to slight gains at the open on Wednesday, suggesting the market would continue a recent advance that lifted benchmark indexes to multi-year highs.


Equities have been strong performers of late, buoyed largely by healthy growth in corporate earnings, with the S&P 500 gaining 6.5 percent so far this year. The Dow is about 1 percent from an all-time intraday high, reached in October 2007.


Those gains could leave the market vulnerable to a pullback as investors take profit amid a dearth of new trading catalysts. While analysts continue to see an upward bias in markets, recent daily moves have been small and trading volumes have been light, with the S&P near its highest since November 2007.


"This is a market that refuses to go down, and the trend suggests that we'll not only hit a new high on the Dow, but move well beyond it," said Adam Sarhan, chief executive of Sarhan Capital in New York.


The S&P 500 was well over its 50-day moving average of 1,460.92, which was a sign the market was overbought, he said.


"A light-volume pullback should be expected and embraced at these levels," Sarhan said.


Industrial and construction shares will be in focus following President Barack Obama's State of the Union address on Tuesday, during which he called for a $50 billion spending plan to create jobs by rebuilding degraded roads and bridges. He also backed higher taxes for the wealthy.


Investors have cheered strength in recent company results, even as economic data, including recent reads on gross domestic product, have indicated weakening conditions.


Deere & Co reported earnings that beat expectations and raised its full-year profit outlook. After initially rallying in premarket trading, the stock turned 0.9 percent lower to $93.15.


S&P 500 futures rose 2.5 points and were above fair value, a formula that evaluates pricing by taking into account interest rates, dividends and time to expiration on the contract. Dow Jones industrial average futures added 13 points and Nasdaq 100 futures rose 8 points.


Comcast Corp agreed late Tuesday to buy General Electric Co's remaining 49 percent stake in NBC Universal for $16.7 billion. Comcast jumped 8.9 percent to $42.43 in premarket trading while Dow component GE was up 3.1 percent to $23.27.


Yahoo Inc Chief Executive Marissa Mayer said Tuesday the company's search partnership with Microsoft Corp was not delivering the market share gains or the revenue boost that it should.


Companies scheduled to report quarterly results on Wednesday include MetLife Inc , Applied Materials and Whole Foods Market .


According to the latest Thomson Reuters data, of 353 companies in the S&P 500 that have reported results, 70.3 percent have exceeded analysts' expectations, above a 62 percent average since 1994 and 65 percent over the past four quarters.


Fourth-quarter earnings for S&P 500 companies are estimated to have risen 5.3 percent, according to the data, above a 1.9 percent forecast at the start of the earnings season.


Retail sales rose 0.1 percent in January, as expected, as tax increases and higher gasoline prices restrained spending. The data barely moved the futures market.


Also in economic news, business inventories are seen rising 0.3 percent in December, a repeat of the November increase. The data will be released at 10:00 a.m. ET (1500 GMT).


U.S. stocks closed modestly higher Tuesday as investors awaited President Barack Obama's State of the Union address.


(Editing by Bernadette Baum)



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The Female Factor: Dancing on Behalf of a Billion







LONDON — Anyone who happens to be passing through Westminster at 11 o’clock on Valentine’s Day may — if things go as planned — catch an unusual glimpse of a few members of Parliament gathered somewhere in the shadow of Big Ben, dancing along the footpath.




The actress Thandie Newton will be leading members of the public and a few politicians in a flash mob dance on Thursday to mark the One Billion Rising day of action, highlighting violence against women. Rossana Abueva, the British event’s organizer, says she hopes a couple of baronesses from the House of Lords will also take part.


Some participants have been rehearsing moves for the newly composed anthem, “Break the Chain,” for weeks, but the occasion is meant to be inclusive. “People who don’t know the moves can sway,” Ms. Abueva said. Demonstrators will release 109 red balloons in memory of the 109 women killed in Britain last year as a result of male violence.


Elsewhere in London, volunteer dance troupes will be popping up in museums, at a spot near the London Eye, at theaters and at train stations, performing bursts of flamenco and contemporary dance, wearing One Billion Rising T-shirts, and trying to educate passers-by about the scale of domestic violence in Britain and abroad. Dancers aim to draw attention to the United Nations’ assessment that one in three women in the world suffers some kind of violence at the hands of men during her lifetime (a figure they have loosely rounded down to a billion).


While supermarket shelves bend beneath the weight of heart-shaped, praline-filled chocolates, campaigners internationally have co-opted Feb. 14 to highlight the global problem of violence against women. If the link between Valentine’s Day and violence seems somewhat puzzling, organizers explain that campaigning against violence toward women is a good way of showing women you like them.


The initiative comes from Eve Ensler, author of “The Vagina Monologues,” and aims to be a “feminist tsunami.” There will be events all over Britain, as well as 190 countries across the world, places as varied as the Democratic Republic of Congo, the Philippines and the United States. In India, the raw anger over the gang rape of a 23-year-old physical therapy student has given extra energy to the campaign. In Los Angeles, Jane Fonda will be dancing; Yoko Ono is also on board.


Ms. Ensler describes dancing as “a way of being very powerful and a little dangerous without being violent.” Promotional material promises that by participating in the Valentine’s Day dance, women “will join in solidarity, purpose and energy and shake the world into a new consciousness,” adding that dance is “contagious, and it spreads quickly.”


It is easy to feel dubious about whether this optimistic vision of the transformative power of dance will take off in London, which remains at heart reserved and staid in character. It is possible that, rather than making the not-totally-obvious connection between flash mobs and the complex issue of violence against women, most bystanders here will not be shaken into a new consciousness but will simply be bemused by the spectacle.


Organizers have thought about this. While they are cheerfully enthusiastic about the impact of celebratory dancing, there is also a drive to make sure the occasion ends up being more than an ephemeral day of protest, and a determination to combine the event with something practical and more enduring. Campaigners in most participating countries are also attempting to improve legislation protecting women against violence.


A Labour member of Parliament, Stella Creasy, who will be dancing outside the House of Commons on Thursday morning, has joined colleagues from all parties to organize a debate in Parliament later that day, calling for compulsory sex and relationship education in British schools.


“We need to do more than simply wring our hands and say violence against women is wrong. We need to do something about it,” Ms. Creasy said. After workshops held here in the autumn by the One Billion Rising campaign, there was agreement that a concerted effort to improve and expand sex education in Britain would be a pragmatic step toward preventing future violence.


The motion calls on the British government to “make personal, social and health education, including a zero-tolerance approach to violence and abuse in relationships, a requirement in schools.”


Currently, sex education does not embrace any discussion of relationships, and parents are at liberty to request that their children opt out of classes. Campaigners are proposing that lessons should include mandatory discussion not only of biology, but of relationships, discussing with children what kind of behavior is and is not acceptable, spelling out that there should be zero tolerance of violence in relationships.


Explaining why the vote matters, the campaign Web site says recent academic research has uncovered “worrying trends of increased sexual exploitation of young people by their peers.” It cites a 2010 YouGov poll that found that almost a third, or 29 percent, of 16- to 18-year-old girls said they had been “subjected to unwanted sexual touching at school,” as well as a finding by the National Society for the Prevention of Cruelty to Children that a third of girls in relationships ages 13 to 17 had “experienced physical or sexual violence in relationships.”


The debate will not have the power to bring about legislation, but campaigners hope it will help focus politicians’ minds on a part of the curriculum that is due to be reviewed.


Will dance protests and the global day of action make a difference? The answer may be clearer on Friday. But as a romantic gesture, 10 minutes’ participation in a flash mob is certainly more original than a dozen roses.


Amelia Gentleman is a journalist with The Guardian. Katrin Bennhold is on sabbatical leave.


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