Berlusconi Remains the Wild Card in Italy Race





ROME — One candidate promised to drop an unpopular new property tax and refund all prior payments in cash. Another called that proposal a “poisoned meatball,” disconnected from reality. A third suggested that Al Qaeda blow up the Italian Parliament — then backtracked — and the man generally considered the front-runner is campaigning on vague promises of stability, so has often been ignored.




With only two weeks to go before national elections, the Italian campaign has become a surreal spectacle in which a candidate many had given up for dead, former Prime Minister Silvio Berlusconi, has surged. Although he is not expected ever to govern again, with his media savvy and pie-in-the-sky offers of tax refunds, Mr. Berlusconi now trails the front-runner, Pierluigi Bersani, the leader of the Democratic Party, by about five or six points, according to a range of opinion polls published on Friday.


The polls found that the former comedian Beppe Grillo, who made the Qaeda quip as part of his antipolitical campaign, is close behind in third place, while the caretaker prime minister, Mario Monti, who made the “poisoned meatball” remark as he stepped up attacks on Mr. Berlusconi in an awkward transition from technocrat to candidate, is taking up the rear with around 10 percent to 15 percent of the vote.


Most analysts predict that the center-left will win, but with not enough votes to govern without forming an alliance with Mr. Monti’s centrists. Yet in a complex political landscape — and with significant policy differences between Mr. Monti and Mr. Bersani, who have been criticizing each other in their campaigns — nothing is a given, and the political uncertainty weighs on financial markets.


Some compare the election to a power struggle on a corporate board. “Mr. Berlusconi knows he can’t govern, but wants a strong seat at the table,” said Marco Damilano, a political reporter for L’Espresso, a weekly. The Democratic Party will have the majority of seats but will not be able to govern without making accords, he said, adding that “Monti wants the golden share,” in which his few seats count for a lot.


Many outsiders marvel at the survival skills of Mr. Berlusconi, who dragged down Italy’s finances and international standing to the point that Mr. Monti was brought on in November 2011 to lead an emergency technocratic government that lasted a year. But at least a good part of Mr. Berlusconi’s success has to do with his competition.


Mr. Monti lacks a strong party and has hit Italians with unpopular taxes, and centrists who might lean left are concerned that Mr. Bersani would be weak on the flagging economy. On top of that, Mr. Berlusconi, whose center-right People of Liberty is more a charismatic movement than a party, has true loyalists who do not know where else to turn.


“Berlusconi is politically dead, but his electorate is still there and it is looking for a new leader, and there isn’t one,” said Massimo Franco, a political columnist for the daily newspaper Corriere della Sera. “So it’s a sort of a nostalgic operation.”


In an auditorium near the Vatican, Mr. Berlusconi was greeted Thursday by rows of adoring fans, most of them retirees. “Ah,” he said. “It reminds me of the good old days.” Joking about his age, the 76-year-old former premier added: “I looked at myself in the mirror and saw someone who didn’t look like me. They don’t make mirrors the way they used to.”


In a two-hour off-the-cuff speech, he returned to familiar themes: depicting the left as unreconstructed, cold-war Communists; magistrates as politically motivated; the euro and Chancellor Angela Merkel of Germany as harming Italy; and Mr. Monti as a leader beholden to foreign interests who did nothing but raise taxes.


His supporters were mostly buying it. “Even if he doesn’t refund us the property tax, at least he’ll take it away,” said Francesca Cipriani, 70, a retiree, as she cheered Mr. Berlusconi.


“My house is worth 20 percent less,” Nicola Manichelli, 75, a retired taxi driver, chimed in.


Marcello Sorgi, a columnist for the Turin daily newspaper La Stampa, said: “Berlusconi voters fear that Monti will raise taxes, and that under Berlusconi that won’t happen. It’s not at all true, but Berlusconi’s propaganda works with his electorate.”


“His electorate still has a messianic, religious rapport with him,” Mr. Sorgi added.“Berlusconi is considered a kind of guru.”


Not so with Mr. Monti, who is beloved in Brussels, Berlin and Washington, but has been less popular with Italian voters. As he learns to campaign, Mr. Monti, an economist with no previous political experience, has sought the services of the political consulting firm AKPD Message and Media, whose co-founder, David Axelrod, President Obama’s key political strategist, visited Mr. Monti in Rome last month.


Mr. Monti, who is trying to capture the civic-minded centrists from both right and left who once voted for the centrist Christian Democrats before the party disbanded in a corruption scandal in the early 1990s, also opened a Facebook page. He uses it to post folksy musings that some critics say are undermining the authority of the slyly ironic but hardly showmanlike candidate instead of humanizing him.


Last week, an interviewer presented Mr. Monti with a puppy on live television, days after Mr. Berlusconi had appeared with one. “This is a mean blackmail,” Mr. Monti said with a smile, before stroking the fluffy pet and saying, “Feel how soft it is.”


Mr. Bersani, a longtime party veteran and former economic growth minister, speaks more to the old guard of the Italian left. He defeated Matteo Renzi, the charismatic 38-year-old mayor of Florence, in a rare party primary and has been running on the slogan “A Just Italy,” a message aimed at reassuring voters but which may not inspire them.


In a half-hour speech on Thursday to party loyalists, including municipal workers and frustrated university adjunct teachers, Mr. Bersani called attention to youth unemployment and the disconnect between the real economy and financial markets, and called for economic stimulation to help more people have steady jobs. “Europe isn’t just the fiscal compact,” he said.


Both Mr. Berlusconi and Mr. Bersani appear to speak more to their own constituencies than to the nation as a whole, long a characteristic of Italian politics. Faced with a political class that seems stuck in the past, Mr. Grillo and his antipolitical Five Star Movement have been gaining ground in the polls, campaigning in piazzas across Italy.


Read More..

Kelly Clarkson Already Has a Wedding Dress






Cover Story








02/09/2013 at 09:00 AM EST



Kelly Clarkson was about to experience a dream moment for any bride: trying on wedding dresses at Vera Wang's chiffon-and champagne-filled boutique in West Hollywood on Feb. 1.

"I was in the changing room, and I looked at my armpits, and I was like, 'Are you kidding me? I look like a cave woman!' " recounts the singer, relaxing a day later in jeans and a hoodie-covered Willie Nelson T-shirt in her adopted hometown of Nashville.

"And then I took my pants off, and I was like, 'Oh my God, my legs match!' My nails looked like a hot mess; my eyebrows looked like bushes. I was so not a girl. I started tearing up because I'm like, 'This is not me. I'm usually not this gross. I'm just so busy!'

"And then on top of that," Clarkson continues, "My friend got incredibly ill like in the movie Bridesmaids. She's like, 'We are totally not going to get asked back here.' "

So things didn't quite go as planned at Vera Wang, but by day's end, the bride-to-be did score the dress of her dreams. And a Grammy dress. And even a Jane Austen-inspired frock for an upcoming family portrait. (More on that in a bit.)

The wedding gown "is my personality in a dress," she says. "It's sweetly damaged. A little rock and roll. A little tattered. Nothing like a princess thing!"

Read More..

After early start, worst of flu season may be over


NEW YORK (AP) — The worst of the flu season appears to be over.


The number of states reporting intense or widespread illnesses dropped again last week, and in a few states there was very little flu going around, U.S. health officials said Friday.


The season started earlier than normal, first in the Southeast and then spreading. But now, by some measures, flu activity has been ebbing for at least four weeks in much of the country. Flu and pneumonia deaths also dropped the last two weeks, the Centers for Disease Control and Prevention reported.


"It's likely that the worst of the current flu season is over," CDC spokesman Tom Skinner said.


But flu is hard to predict, he and others stressed, and there have been spikes late in the season in the past.


For now, states like Georgia and New York — where doctor's offices were jammed a few weeks ago — are reporting low flu activity. The hot spots are now the West Coast and the Southwest.


Among the places that have seen a drop: Lehigh Valley Hospital-Cedar Crest in Allentown, Pa., which put up a tent outside its emergency room last month to help deal with the steady stream of patients. There were about 100 patients each day back then. Now it's down to 25 and the hospital may pack up its tent next week, said Terry Burger, director of infection control and prevention for the hospital.


"There's no question that we're seeing a decline," she said.


In early December, CDC officials announced flu season had arrived, a month earlier than usual. They were worried, saying it had been nine years since a winter flu season started like this one. That was 2003-04 — one of the deadliest seasons in the past 35 years, with more than 48,000 deaths.


Like this year, the major flu strain was one that tends to make people sicker, especially the elderly, who are most vulnerable to flu and its complications


But back then, that year's flu vaccine wasn't made to protect against that bug, and fewer people got flu shots. The vaccine is reformulated almost every year, and the CDC has said this year's vaccine is a good match to the types that are circulating. A preliminary CDC study showed it is about 60 percent effective, which is close to the average.


So far, the season has been labeled moderately severe.


Like others, Lehigh Valley's Burger was cautious about making predictions. "I'm not certain we're completely out of the woods," with more wintry weather ahead and people likely to be packed indoors where flu can spread around, she said.


The government does not keep a running tally of flu-related deaths in adults, but has received reports of 59 deaths in children. The most — nine — were in Texas, where flu activity was still high last week. Roughly 100 children die in an average flu season, the CDC says


On average, about 24,000 Americans die each flu season, according to the CDC.


According to the CDC report, the number of states with intense activity is down to 19, from 24 the previous week, and flu is widespread in 38 states, down from 42.


Flu is now minimal in Florida, Kentucky, Maine, Montana, New Hampshire and South Carolina.


___


Online:


CDC: http://www.cdc.gov/flu/


Read More..

Stocks end higher for sixth straight week, tech leads

NEW YORK (Reuters) - The Nasdaq composite stock index closed at a 12-year high and the S&P 500 index at a five-year high, boosted by gains in technology shares and stronger overseas trade figures.


The S&P 500 also posted a sixth straight week of gains for the first time since August.


The technology sector led the day's gains, with the S&P 500 technology index <.splrct> up 1.0 percent. Gains in professional network platform LinkedIn Corp and AOL Inc after they reported quarterly results helped the sector.


Shares of LinkedIn jumped 21.3 percent to $150.48 after the social networking site announced strong quarterly profits and gave a bullish forecast for the year.


AOL Inc shares rose 7.4 percent to $33.72 after the online company reported higher quarterly profit, boosted by a 13 percent rise in advertising sales.


Data showed Chinese exports grew more than expected, a positive sign for the global economy. The U.S. trade deficit narrowed in December, suggesting the U.S. economy likely grew in the fourth quarter instead of contracting slightly as originally reported by the U.S. government.


"That may have sent a ray of optimism," said Fred Dickson, chief market strategist at D.A. Davidson & Co in Lake Oswego, Oregon.


Trading volume on Friday was below average for the week as a blizzard swept into the northeastern United States.


The U.S. stock market has posted strong gains since the start of the year, with the S&P 500 up 6.4 percent since December 31. The advance has slowed in recent days, with fourth-quarter earnings winding down and few incentives to continue the rally on the horizon.


"I think we're in the middle of a trading range and I'd put plus or minus 5.0 percent around it. Fundamental factors are best described as neutral," Dickson said.


The Dow Jones industrial average <.dji> ended up 48.92 points, or 0.35 percent, at 13,992.97. The Standard & Poor's 500 Index <.spx> was up 8.54 points, or 0.57 percent, at 1,517.93. The Nasdaq Composite Index <.ixic> was up 28.74 points, or 0.91 percent, at 3,193.87, its highest closing level since November 2000.


For the week, the Dow was down 0.1 percent, the S&P 500 was up 0.3 percent and the Nasdaq up 0.5 percent.


Shares of Dell closed at $13.63, up 0.7 percent, after briefly trading above a buyout offering price of $13.65 during the session.


Dell's largest independent shareholder, Southeastern Asset Management, said it plans to oppose the buyout of the personal computer maker, setting up a battle for founder Michael Dell.


Signs of economic strength overseas buoyed sentiment on Wall Street. Chinese exports grew more than expected in January, while imports climbed 28.8 percent, highlighting robust domestic demand. German data showed a 2012 surplus that was the nation's second highest in more than 60 years, an indication of the underlying strength of Europe's biggest economy.


Separately, U.S. economic data showed the trade deficit shrank in December to $38.5 billion, its narrowest in nearly three years, indicating the economy did much better in the fourth quarter than initially estimated.


Earnings have mostly come in stronger than expected since the start of the reporting period. Fourth-quarter earnings for S&P 500 companies now are estimated up 5.2 percent versus a year ago, according to Thomson Reuters data. That contrasts with a 1.9 percent growth forecast at the start of the earnings season.


Molina Healthcare Inc surged 10.4 percent to $31.88 as the biggest boost to the index after posting fourth-quarter earnings.


The CBOE Volatility index <.vix>, Wall Street's so-called fear gauge, was down 3.6 percent at 13.02. The gauge, a key measure of market expectations of short-term volatility, generally moves inversely to the S&P 500.


"I'm watching the 14 level closely" on the CBOE Volatility index, said Bryan Sapp, senior trading analyst at Schaeffer's Investment Research. "The break below it at the beginning of the year signaled the sharp rally in January, and a rally back above it could be a sign to exercise some caution."


Volume was roughly 5.6 billion shares traded on the New York Stock Exchange, the Nasdaq and the NYSE MKT, compared with the 2012 average daily closing volume of about 6.45 billion.


Advancers outpaced decliners on the NYSE by nearly 2 to 1 and on the Nasdaq by almost 5 to 3.


(Additional reporting by Angela Moon; Editing by Bernadette Baum, Nick Zieminski, Kenneth Barry and Andrew Hay)



Read More..

Currents: Freedom Has Its Own Constraints







NEW YORK — On the surface, all they have in common is their Sunday airtime, at least in the United States. One television show is about English aristocrats, crisp, proper, well-dressed even in bed. The other is about four young women, often lost and very often unclothed, in a setting quite different from Yorkshire: Brooklyn, New York.




But “Downton Abbey” and “Girls,” both hugely popular, sometimes seem to be talking to each other. And it is a conversation of richer importance to our politics and culture than the nudity on one show and the costumes on the other might initially suggest.


On issue after issue, Americans continue to debate the limits of individual freedom — whether to abort a fetus or own a gun or sell stocks or buy drugs. And in different ways, the two television shows address the promise and limitations of the modern, Western emphasis on — even sacralization of — the individual.


“Downton” and “Girls” serve as bookends in an era defined by a growing cult of the self. “Downton” is about the flourishing of selfhood in a rigid, early-20th-century society of roles. “Girls” is about the chaos and exhaustion of selfhood in a fluid, early-21st-century society that says you can be anything but does not show you how.


“I don’t know what the next year of my life is going to be like at all,” says Marnie, a smart, pretty, rather lost twentysomething on “Girls.” “I don’t know what the next week of my life is going to be like. I don’t even know what I want. Sometimes I just wish someone would tell me, like, ‘This is how you should spend your days, and this is how the rest of your life should look.”’


“Downton” returns us to an earlier stretch of selfhood’s arc, when too little guidance was rarely the problem.


Set on a manor in which the hierarchy and fixedness of the country — indeed, of the Empire — are especially concentrated, “Downton” is a world where there is a way to do everything, from cleaning spoons to dressing for dinner. Status has been and still seems immovable, and servants must act at least as convinced of their inferiority as the masters are. Novelty and that great leveler, money, are reflexively suspected.


The drama is this world’s cracking under the pressure of new ideas like individualism. Thus the family driver, believing in equality and marrying for love, runs away with the family daughter; thus the men wear black tie instead of white to dinner one night; thus a new generation of servants is less servile, more willing to question.


Mary McNamara, a television critic at The Los Angeles Times, has described “Downton” as “the tale of an oppressive social and economic system that is finally being called into question.” The drama comes from watching our world slowly, inevitably defeat theirs: “the bondage of social bylaws and expectation, the fear of new technology, the desire to cling to old ways.”


But now fast-forward a century, and these social upheavals, beginning auspiciously, have ended badly on “Girls.”


What begins on “Downton” as a new liberty to follow your heart, to dare love that others find unwise, has culminated in “Girls” in romantic pursuits that are dully mercenary and often unwise.


The daughters of the sexual revolution are depicted without much agency: Far from being conquerors, initiators, even equals, the girls of “Girls” are reactors, giving in to an ex who changes his mind, or a gay man wanting to try something, or a financier seeking a threesome that he manages to upgrade to traditionally twosome marriage.


What begins on “Downton” as a welcome questioning of age and status roles has snowballed by the “Girls” era into grave role confusion: parents who cannot teach their children how to live because they feel guilty about parenting, or want to be friends more than guides, or still dress like teenagers and call their offspring “prude.”


Nowhere is this overshooting truer than with the roles of the sexes. If “Downton” shows a world in which women are starting to claim their own sexuality, “Girls” portrays a sexual dystopia in which those women seem to have negotiated poorly: Men now reliably get what they want, while women must often content themselves with scraps, as when the character Hannah celebrates “almost” satiation in bed as the best she is likely to get.


The creator of “Girls,” Lena Dunham, is a self-proclaimed liberal. But her show is, as some conservatives gleefully note, full of ammunition for their side.


“There are reasons for conservatives not to like or even to refuse to watch ‘Girls,”’ Peter Lawler, a political philosopher in the conservative Catholic tradition, wrote recently, adding: “But we have to admit that things that are really revolting from a moral or relational point of view are actually portrayed quite negatively.”


If seen as a work of criticism rather than celebration, “Girls” makes Mr. Lawler optimistic: “The hope the show gives us is the persistence of relational human nature,” despite the characters’ failures, for now, to achieve it.


“Girls” is about atoms that desire in vain to form molecules; about sex lives that breed more confusion than excitement; about people with the liberty to choose every day, on various dimensions, whom to be — and who grow very tired of the choosing.


Join an online conversation at http://anand.ly and follow on Twitter.com/anandwrites


Read More..

Honey Boo Boo's Mama June Shows Off Weight Loss over Holidays




You won't believe what Honey Boo Boo and family used to top their Christmas tree.

Or, if you're a regular viewer, maybe you would.

Either way, Mama June – showing the results of her 100-lb. weight loss over the holidays – oversees the annual assembly of the artificial white tree in this clip from the upcoming Here Comes Honey Boo Boo Christmas special.

Subtitled double entendres fly, Honey Boo Boo cracks cute and a farm animal is drafted into action before everything, literally, falls to the ground.

Just another day at the Thompson house.

The Honey Boo Boo Christmas special airs Sunday night at 8 p.m. ET on TLC.

Read More..

Southern diet, fried foods, may raise stroke risk


Deep-fried foods may be causing trouble in the Deep South. People whose diets are heavy on them and sugary drinks like sweet tea and soda were more likely to suffer a stroke, a new study finds.


It's the first big look at diet and strokes, and researchers say it might help explain why blacks in the Southeast — the nation's "stroke belt" — suffer more of them.


Blacks were five times more likely than whites to have the Southern dietary pattern linked with the highest stroke risk. And blacks and whites who live in the South were more likely to eat this way than people in other parts of the country were. Diet might explain as much as two-thirds of the excess stroke risk seen in blacks versus whites, researchers concluded.


"We're talking about fried foods, french fries, hamburgers, processed meats, hot dogs," bacon, ham, liver, gizzards and sugary drinks, said the study's leader, Suzanne Judd of the University of Alabama in Birmingham.


People who ate about six meals a week featuring these sorts of foods had a 41 percent higher stroke risk than people who ate that way about once a month, researchers found.


In contrast, people whose diets were high in fruits, vegetables, whole grains and fish had a 29 percent lower stroke risk.


"It's a very big difference," Judd said. "The message for people in the middle is there's a graded risk" — the likelihood of suffering a stroke rises in proportion to each Southern meal in a week.


Results were reported Thursday at an American Stroke Association conference in Honolulu.


The federally funded study was launched in 2002 to explore regional variations in stroke risks and reasons for them. More than 20,000 people 45 or older — half of them black — from all 48 mainland states filled out food surveys and were sorted into one of five diet styles:


Southern: Fried foods, processed meats (lunchmeat, jerky), red meat, eggs, sweet drinks and whole milk.


—Convenience: Mexican and Chinese food, pizza, pasta.


—Plant-based: Fruits, vegetables, juice, cereal, fish, poultry, yogurt, nuts and whole-grain bread.


—Sweets: Added fats, breads, chocolate, desserts, sweet breakfast foods.


—Alcohol: Beer, wine, liquor, green leafy vegetables, salad dressings, nuts and seeds, coffee.


"They're not mutually exclusive" — for example, hamburgers fall into both convenience and Southern diets, Judd said. Each person got a score for each diet, depending on how many meals leaned that way.


Over more than five years of follow-up, nearly 500 strokes occurred. Researchers saw clear patterns with the Southern and plant-based diets; the other three didn't seem to affect stroke risk.


There were 138 strokes among the 4,977 who ate the most Southern food, compared to 109 strokes among the 5,156 people eating the least of it.


There were 122 strokes among the 5,076 who ate the most plant-based meals, compared to 135 strokes among the 5,056 people who seldom ate that way.


The trends held up after researchers took into account other factors such as age, income, smoking, education, exercise and total calories consumed.


Fried foods tend to be eaten with lots of salt, which raises blood pressure — a known stroke risk factor, Judd said. And sweet drinks can contribute to diabetes, the disease that celebrity chef Paula Deen — the queen of Southern cuisine — revealed she had a year ago.


The National Institute of Neurological Disorders and Stroke, drugmaker Amgen Inc. and General Mills Inc. funded the study.


"This study does strongly suggest that food does have an influence and people should be trying to avoid these kinds of fatty foods and high sugar content," said an independent expert, Dr. Brian Silver, a Brown University neurologist and stroke center director at Rhode Island Hospital.


"I don't mean to sound like an ogre. I know when I'm in New Orleans I certainly enjoy the food there. But you don't have to make a regular habit of eating all this stuff."


___


Marilynn Marchione can be followed at http://twitter.com/MMarchioneAP


Read More..

Stock futures flat after China, German data

NEW YORK (Reuters) - Stock index futures were little changed Friday following economic data out of China and Germany, though the benchmark S&P index, near five-year highs, was on track for its first weekly drop of the year.


Data showed Chinese exports grew more than expected in January, while imports climbed 28.8 percent, highlighting robust domestic demand, while German data showed a 2012 surplus that was the nation's second highest in more than 60 years, an indication of the underlying strength of Europe's biggest economy.


Comments from European Central Bank President Mario Draghi about the strength of the euro Thursday kindled concern about the euro zone economy and sent U.S. equities lower.


U.S. economic data due out on Friday includes December international trade at 8:30 a.m. ET (1330 GMT) and wholesale inventories for December at 10:00 a.m. (1500 GMT).


Economists in a Reuters poll expect a trade deficit of $46.0 billion versus a $48.7 billion deficit in November while inventories are expected to be up 0.4 percent versus a 0.6 percent increase in November.


"Not enough to move the needle here and the norm of just about anything we put in front of investors this week," said Art Hogan, managing director of Lazard Capital Markets in New York.


The S&P 500 <.spx> has risen for five straight weeks and is up 5.8 percent for the year. Its advance was helped by legislators in Washington averting a series of automatic spending cuts and tax hikes earlier in the year, as well as better-than-expected corporate earnings and data that pointed to modest economic improvement but no immediate change in the Federal Reserve's stimulus plans.


The index, hovering near five-year highs, has found it tougher to climb in recent days as investors await strong trading incentives to drive it further upward.


"The market has gotten to a point where we are going to need a significant positive catalyst to take us through the next level of resistance, but the good news is we tested the new levels of support right around 1,504 on the S&P multiple times and we've held," said Hogan.


S&P 500 futures were unchanged and slightly below fair value, a formula that evaluates pricing by taking into account interest rates, dividends and time to expiration on the contract. Dow Jones industrial average futures lost 13 points, and Nasdaq 100 futures added 6 points.


LinkedIn Corp jumped 10.6 percent to $137.28 in premarket trading after announcing both blow-out quarterly profits and a bullish forecast for the new year that exceeded Wall Street's already lofty expectations.


According to Thomson Reuters data through Thursday morning, of 317 companies in the S&P 500 that have reported earnings, 69 percent have exceeded analysts' expectations, above a 62 percent average since 1994 and 65 percent over the past four quarters.


Fourth-quarter earnings for S&P 500 companies grew 5 percent, according to the data, above a 1.9 percent forecast at the start of the earnings season.


European shares rose, recovering from a fall the previous session, as strong Chinese data boosted hopes that the global economy will strengthen and fuel demand for equities.<.eu/>


Asian shares also rose after China's data set the scene for economic recovery, although investors opted to book profit ahead of the Chinese new year holidays next week, limiting gains.


(Editing by Bernadette Baum)



Read More..

I.H.T. Special: Social Media Firms Move to Capitalize on Popularity in Middle East


Suhaib Salem/Reuters


Egyptian protesters look at Facebook during a demonstration in Cairo on January 14.









DUBAI — For its most recent advertising push, the Saudi Arabian telecommunications giant Mobily did not turn to the street or television to engage with customers. Mobily paid to promote itself on Twitter.




The use of social media exploded during the Arab Spring as people turned to cyberspace to express themselves. On the back of that, social media networks, including Twitter, Facebook and LinkedIn, have moved into the region commercially, setting up offices to sell advertising products to companies like Mobily, which has over 200,000 Twitter followers, to capitalize on the growing audience.


“In Saudi, social media gets everyone talking to everyone, which is something we just don’t have in the streets here,” said Muna AbuSulayman, a Saudi development consultant and formerly a popular television talk show host, who has over 100,000 followers on Twitter.


“It’s a unique opportunity that lets people have conversations in a boundary-less way that wasn’t possible before,” Ms. AbuSulayman said. “In addition to promoting social and political discussion, it carries a powerful economic incentive for businesses, too.”


The rise of social media in the Arab world is changing the game for regional advertisers, pushing growth in digital advertising in a part of the world where traditional methods like television and print advertising have so far remained dominant.


Digital advertising in the Middle East and North Africa accounts for only about 4 percent of the region’s total advertising spending, at a value of $200 million, according to the most recent available estimate, but it has become the fastest-growing media platform in the region, said a study by the business services firm Deloitte Touche Tohmatsu, published in 2011. Deloitte’s Arab Media Outlook projected growth in digital advertising spending in the region of 35 percent a year over the next three years, generating about $580 million across the region by 2015.


“The fact is that consumers are online, so brands need to be online,” said Reda Raad, chief operating officer of TBWA\Raad, the Middle East arm of the global advertising agency TBWA. “The use of digital channels has continued to increase dramatically after the Arab Spring and advertising on social media has become a highly targeted, cost-efficient way of communicating with consumers.”


Major brands, including Pepsi Arabia, are taking note. Saudi Arabia has the highest number of Twitter users in the Arab world, holding 38 percent of the region’s two million users, according to a report by the Dubai School of Government’s Arab Social Media Report released in June. In the past year alone, the number of Twitter users in the Arab world tripled, according to Shailesh Rao, Twitter’s vice president for international operations.


Thanks to the platform’s popularity in Saudi Arabia, Egypt, Kuwait and the United Arab Emirates, Arabic is now the fastest-growing language on the Twitter platform.


“We prioritized a list of regions where we wanted to have a business presence, and the Mideast rises toward the top because the region’s user base is one of the fastest-growing in the world,” Mr. Rao said during an interview. “This represents a huge opportunity for brands looking for a large audience that is rapidly growing.”


Twitter has formed a partnership with the Egyptian digital advertising company Connect Ads to market and sell advertising services across the Middle East and North Africa region. Connect Ads will offer brand managers and marketers Twitter’s products, which include promoted tweets, promoted accounts and promoted trends.


Through these, a brand can reach broad Twitter audiences or more narrowly defined geographic or demographic segments. They can even target users of specific smartphone brands, like iPhones. Brands that have signed up so far include Mobily, Pepsi Arabia, the resort company Atlantis The Palm, and the events portal Dubai Calendar.


“Companies can learn a few things about their customers by optimizing for country and targeting those with specific interests,” said Mohamed El Mehairy, managing director of Connect Ads.


“They can probably uncover this type of information through market research,” he added, but it would come “at a higher expense and with more time and effort.”


This article has been revised to reflect the following correction:

Correction: February 7, 2013

A previous version of this article misspelled the name of the advertising agency TBWA. It is TBWA, not TWBA.



Read More..

Channing Tatum, Charlize Theron Join Oscars Telecast









02/07/2013 at 08:20 AM EST







Channing Tatum and Charlize Theron


Dave Kotinsky/Getty; Dave M. Benett/Getty


PEOPLE's Sexiest Man Alive, Channing Tatum, will make his debut on the Academy Awards stage this month as one of four newly announced special guests who are joining the Feb. 24 broadcast.

Oscar winner Charlize Theron, Joseph Gordon-Levitt and Daniel Radcliffe are the other three actors who will make special appearances, producers said Thursday.

The four join a list of previously announced Oscar presenters, including Robert Downey Jr., Samuel L. Jackson, Chris Evans, Jeremy Renner, Mark Ruffalo, Octavia Spencer, Meryl Streep and Mark Wahlberg.

"We are quite excited to have Charlize, Chan, Joe and Dan join us on the show," said telecast producers Craig Zadan and Neil Meron. "We are happy to feature them as special guests in our production."

Musical performers on the show will include Adele, Norah Jones, JUstin Timberlake and Barbra Streisand.

The 85th annual Academy Awards will air live on Sunday, Feb. 24, on ABC from the Dolby Theatre in Hollywood.

Read More..